Client: Urban Jürgensen
Post Production: Motion Principles
Lead Animator: Andrew Dean
Motion Principles tasked me with creating a looping video installation to be displayed during the 250-year-old watchmaker’s gala event in California. The event, “Skål and Fejre – Urban Jürgensen: The Next Generation,” featured key speakers and a star-studded audience.
This unique project presented a number of creative and technical challenges. The video needed to run as a seamless one-hour loop, showcasing an ever-evolving and organic presentation of Urban Jürgensen’s new watch collection.
We began experimenting in Cinema 4D using cloth simulations, but quickly ran into heavy render times with Redshift. We later transitioned to Blender, where we achieved far more efficient renders and developed a workflow to expand a three-minute sequence into a continuous one-hour loop.
The internal texture animations were designed in After Effects, then applied to the cloth simulations within Blender. After rendering, the project was brought back into After Effects for compositing and color work.
While not intended to be an overtly dynamic piece, the subtle, ambient nature of the installation posed its own creative hurdles — balancing elegance and restraint to complement, rather than distract from, the event’s atmosphere.
