Cider x Hello Kitty
Main film · 16:9 — Trailer · 9:16, in the phone
- Client
- Cider
- Year
- 2026
- Role
- Editor, Motion Designer, Colorist, VFX Artist
- Craft
- Credits
- Creative Director Brett Spencer
- Director Justin Mulroy
- Executive Producer Devin O'Neil
- Post Production Andrew Dean
A dual brand campaign film with the iconic Hello Kitty and innovative fashion company Cider.
Hello Kitty has spent five decades being adored, and she wears it lightly. For Cider’s collaboration with Sanrio, the film borrows that ease. Her bow, her friends and her familiar round silhouette pop in and out between the clothes with a playful rhythm, never crowding the collection. It’s cheerful and quick, and made for a feed without feeling disposable.