Andrew Dean

Work /Brand Campaign

The Story of Five Legends

01 / 05L'Alma
Client
Louis Vuitton
Year
2026
Role
Editor, Motion Design, Animator
Craft
Video EditingMotion DesignAnimation
Credits
  • Post-Production Motion Principles
  • Creative Direction Ezra Petronio
  • Director Manuel Barenboim
  • Narrator Sophie Fontanel
  • Motion Design Andrew Dean, Fede Maks
  • Graphic Design Serio
  • Animation Fede Maks, Julio Salvador, Matías Petroli, Martin Ayerbe, Federico Dopazo

Few houses have an archive quite like Louis Vuitton's, and fewer still have bags that have outlived the trends they started. This five-part series tells the stories of five of them, narrated by Sophie Fontanel with a Parisian's affection.

An archive is a treasure, but it doesn’t tell a story by itself. As editor on all five episodes, I shaped the house’s photographs, sketches and ephemera into five distinct stories, each paced to Sophie Fontanel’s narration and each clearly part of the same series. On the Alma, I also took on the animation, bringing a design with roots in the 1930s to life with gentle movement that respects the texture of the original material.