Bloomingdale’s — Just Imagine
- Client
- Bloomingdale's
- Year
- 2025
- Role
- Video Editor & Motion Designer
- Craft
- Credits
- Client Bloomingdale's
- Creative Direction Elaine Kim
- Post Direction Manuel Barenboim
- Direction of Photography Willy Busfield
- Editor Andrew Dean
- Lead Animation Sebastián Sarmiento
- 3D Art Estupido Estudio
- Color Grading Umami Color
- Music Cody Ross
Bloomingdale's asked its customers to imagine, and handed the coloring pencils to Yinka Ilori. The British artist's bold shapes and saturated palette run through the whole of Just Imagine, a fall campaign about finding a little magic in ordinary days. It's bright and playful, and New York in the best sense.
With this much color on screen, the edit had to bring order without dimming it. As editor, I shaped the pacing so each moment of performance had room to land, then built the rhythm around the music. As motion designer, I brought Ilori’s shapes and patterns into movement, letting them frame and connect the scenes so the film feels like one continuous world rather than a series of looks.