Luxury Outside the Box
- Client
- Amazon Luxury Stores
- Year
- 2024
- Role
- Video Editor, VFX Artist
- Craft
- Credits
- Client Amazon Luxury Stores
- Post-Production Motion Principles
- Talent Precious Lee, Kristen McMenamy, Dara Allen, Leon Dame
- Editor & VFX Andrew Dean
Luxury tends to take itself seriously. This summer film for Amazon Luxury Stores does not, and is all the better for it. Thirty seconds of bright clothes, quick wit and a cast clearly enjoying themselves. It's a reminder that good fashion can also be good fun.
A thirty-second spot is an exercise in economy. As editor, I kept the pace lively and the cuts tidy, giving each look enough time to register before the next arrived. The VFX work followed the same principle: a polish here, a sharper transition there, nothing that pulled focus from the clothes.