Feels Like Prada
Role: VFX Artist, Compositor, Editor
Client: Prada
Client: Prada
Creative Director: Ferdinando Verderi
Studio: Motion Principles
The Feels Like Prada FW21 campaign captures the brand’s signature tension between classic elegance and avant-garde experimentation. As part of the post-production team, I was responsible for editing, compositing, and visual effects that helped bring this vision to life.
The film blends surreal textures with grounded urban settings, reflecting the campaign’s exploration of sensory perception and materiality. My role involved enhancing this interplay through seamless VFX integration, digital compositing, and dynamic editorial pacing — reinforcing the conceptual duality of the campaign.
From subtle atmospheric enhancements to bold graphical flourishes, every visual choice was designed to serve Prada’s narrative of heightened emotion and recontextualized luxury. Working closely with the creative and production teams, I ensured that the final piece maintained the aesthetic sophistication and experimental edge synonymous with the Prada identity.
