Bloomingdale's x Yinka Illori: Just Imagine
I worked as the editor on this commercial, collaborating with the creative team to shape the narrative, pacing, and overall flow of the film. The project required balancing brand storytelling with performance-driven editing, ensuring clarity and rhythm across a tightly structured runtime.
A key challenge was refining the editorial arc across multiple setups while maintaining continuity and momentum. The edit focused on sculpting performances, tightening transitions, and establishing a cohesive visual rhythm that supported both the director’s vision and the brand’s tone.
Throughout the process, emphasis was placed on precision and restraint, allowing the imagery and performances to breathe while guiding the viewer through a clear and engaging narrative. The final result is a polished commercial edit that prioritizes storytelling, pace, and emotional coherence within a short-form format.
Client: Bloomingdale's
Post Director @manuelboim
DoP: @willybusfield
Head of Production @whoopstring @guidobertoni
Executive Producer @letichristoph
Producers @srbrunetti @paulamagariños
Editor @andydean
Lead design and animator @sarmiento.sarmiento.sarmiento
3D Artists @estupido.estudio
Assistant animators @notnoahbell @livieroj @pablokondratas
Graphic design @job.slr
Color grading @umami.color
Online @yava.films
Music @_bold_doses_
DoP: @willybusfield
Head of Production @whoopstring @guidobertoni
Executive Producer @letichristoph
Producers @srbrunetti @paulamagariños
Editor @andydean
Lead design and animator @sarmiento.sarmiento.sarmiento
3D Artists @estupido.estudio
Assistant animators @notnoahbell @livieroj @pablokondratas
Graphic design @job.slr
Color grading @umami.color
Online @yava.films
Music @_bold_doses_
