Old Navy – “What’s Blooming” Spring Campaign
Role: Lead Animator
Client: Old Navy
Agency: Look
Production Studio: Motion Principles
Client: Old Navy
Agency: Look
Production Studio: Motion Principles
I served as the Lead Animator on Old Navy’s vibrant spring campaign spot, “What’s Blooming”. Brought on by Motion Principles, I collaborated closely with the Creative Director, who was brought in by Look, to shape the visual language and animation from animatic to final delivery.
My responsibilities included:
Leading animation direction and execution across all scenes
Contributing to early planning stages, including animatics and visual pacing
Ensuring smooth collaboration across departments and maintaining the brand’s playful, energetic tone
Delivering final animations optimized for broadcast and digital platforms
The final result was a lively, dynamic spot celebrating seasonal color and motion — reflective of Old Navy’s bold and inclusive branding.
