Client: Anua
Creative Director: Ferdinando Verdi
Edit and Motion Design: Andrew Dean
3D and Finishing: Estupido Estudio
Post Production: Lelio Defelice @ Motion Principles
Anua x Kendall Jenner
I worked as editor and motion designer on this campaign film for Anua's PDRN line, collaborating with the creative team to shape the narrative, pacing, and overall flow before the project moved into 3D and finishing with Estudio Estupido. The work required balancing brand storytelling with a strong central visual idea, water resolving into product, ensuring clarity and rhythm across a tightly structured runtime.
A key challenge was carrying that water-to-product motif cleanly across multiple setups, from the opening droplet through the CG bubble field to the final application shot, while maintaining continuity and momentum. The edit and motion design focused on tightening transitions, sculpting the performance, and establishing a visual rhythm that would hold once the CG elements were finished and layered in.
Throughout the process, emphasis was placed on precision and restraint, letting the imagery and performance breathe while guiding the viewer through a clear, cohesive narrative. The final result is a polished commercial edit built in close collaboration with Estudio Estupido, prioritizing storytelling, pace, and visual coherence within a short-form format.
